What’s the Challenge?

On an average day we spend at least 30% of our time writing emails, memos,and reports. Both the volume and speed of business communication is increasing rapidly, leading to massive overload on the reader side. How can we make sure what you write gets read and acted upon? The writing we share must be focused, concise, accurate and compelling, in order to keep interest. Fair or not: people will form opinions about you, and your career prospects will be affected, by way you write.  Our approach provides pinpointed feedback to your specific writing needs, and gives you the ability to not only contribute more effectively from an organizational perspective, but also to better succeed in terms of your own professional development. What of you do you want people to see when they open your message?

Key Take-Aways:

  • Short, clear sentences that make their point
  • Documents whose key information stands out
  • Efficient email that leads to action
  • Positive language that connects with the reader
 “ Writing, when properly managed, is but a different name for conversation.”   — Laurence Sterne

Writing, when properly managed, is but a different name for conversation.” 
— Laurence Sterne

Core Modules Include:

Pre-session: A brief online assessment of writing style (with written sample submission)/ability and program goals and a short 3 page pre-reading.

Planning Better Writing: This module covers the most overlooked issues in writing— before we even start typing or putting pen to paper, how do we organize ourselves, analyze our audiences, in order not to waste our time doing everything twice?

Writing Persuasively: Having analyzed our audiences and recorded what we want to get across…what actually makes a persuasive message? How can we actually get people to read what we write, respond, and act on it in a timely manner? This module covers key organizational and persuasive techniques to gain buy in.

Editing for Energy & Tone: Being persuasive is certainly the start, but if our writing lacks energy, or comes across poorly in tone, we end up losing momentum. This module looks at quantitative tools anyone can apply to improve their odds.

Editing for Concision & Clarity: On a daily basis many emails are skipped, skimmed, or not fully digested— how can we make certain that our key points are coming across and resonating? All of us can, and should, shorten our writing— but we need to do so in a way that that doesn’t lose the overall power and core message.

Designing Visual Writing: An aspect of  conciseness, visual writing means writing designed to easily be absorbed by tired and busy eyes. Beyond simply using bold and bullet points, this module looks at key methods for best organizing visually for today’s readers.

Sample Activities:

  • Writing assignment, assessment, and revisions.
  • Group and individual writing practice and feedback.
  • Quick writing exercises.
  • Visual design practice.

Optional Modules:

Report Writing/Slide-uments: Beyond email writing, if you are tasked with creating reports or slide based based documents particular strategies need to be followed in order to ensure success— from making sure technical content is clearly explained, to formatting larger documents for easy readability.

Writing for the media: Internal and client writing are one area, but when writing for public consumption, whether on the web, in trade publications, or in newspapers or magazines, a different style and strategy is required. 


Want to Know More?

Download our 2015 training brochure here.

Training is available to be delivered in a variety of lengths and for different group size and ability levels. It is differentiated industry by industry, as well as customized with specialized case studies to meet the unique needs of each organization. For information on formats see a brief overview here, or get in touch with us at joshua@1221.blue. We’re happy to tailor our programs to your specific needs!

If you're looking for books, articles, and other websites on this topic please check out our free Research & Resources section.

Popular Add-ons

Additional 1221 Consulting programs that compliment and expand on our writing training (.5-2 days).

Powerful Speaking: So you can write better, great! Now what will happen when you’re asked to stand up and deliver your message? Make certain your delivery matches the power of your words by learning expert speaking techniques.

Clear Decisions: Systematically generate creative solutions and follow through— this level of problem solving will allow you to dive deep into the material underneath your writing and make sure the solutions put forward are really the very best.